Consultative Selling

Building Sales Effectiveness

Your salespeople have the potential to create powerful client relationships and position your organization as the supplier-of-choice in your industry. Their attitudes, behaviors and skills will influence their own sales performance, as well as the way in which customers view your business.

This program strengthens the skills and attitudes of your sales personnel. Drawing from his knowledge in sales methodology, personal effectiveness and relationship dynamics, Paul shares his winning sales strategies and helps your sales organization regain its edge!

Sales Effectiveness Workshop Objectives:

• Learn why attitudes and beliefs are the most important variables in sales effectiveness
• Discover a new framework on which to position your client relationships
• Discuss unique methods for researching new and existing customers
• Learn new strategies for reaching hard-to-approach prospects
• Improve your ability to weed out weaker sales prospects and focus on the clients who value win-win relationships
• Recognize the psychological difference between "selling" and "helping to buy"
• Understand the stages of the buying process from your customers' viewpoint
• Explore ways to create additional value for customers by tapping into your organization's resources
• Learn a highly effective methodology for setting and achieving sales goals
• Develop more productive approaches to critiquing performance and tracking results

This customizable workshop is designed around your unique sales staff, organization and industry requirements. Paul conducts a thorough needs assessment to understand your sales force's existing strengths and opportunities.